Privacy Philosophy

We at Bellamax are committed to safeguarding the privacy of our customers. This page will inform you about our information gathering and dissemination practices for the www.bellamax.com web site (the "Bellamax Site"). Your acceptance of the terms of this Privacy Statement by joining the Bellamax Site creates a binding legal contract. This privacy statement may change from time to time so please check back periodically. If you have any questions regarding this statement, please contact us at service@bellamax.com.

Your Photos
Bellamax is committed to providing you with a safe and private environment in which you can upload photos and have them enhanced. All of your photos are password-protected and are visible only to you and Bellamax employees unless you explicitly share your password with others. Bellamax does not share your photos with anyone or provide information about your photos, unless required to do so to satisfy any law, regulation, governmental request, or judicial order.

Information You Provide And How We Use It

Your Personal Information
Your personal information is used to conduct business with you, to verify your identity as a registered Bellamax customer for access to your photos, and for the delivery of prizes or other materials. Personal information may be rented or shared with partners or other businesses that may market their products to you. You will have the option to "opt out" of this arrangement as described below. Except as described in the privacy statement, Bellamax does not rent, sell, or share your e-mail address or telephone number with anyone unless you explicitly give us permission to do so, or unless required to do so to satisfy any law, regulation, governmental request, or judicial order.

Information You Explicitly Provide
To establish your account or to place any orders on the Bellamax Site, you will be asked to provide certain personal information such as your name, telephone number, mailing and e-mail addresses, and financial information such as a credit card number and expiration date. We use this information to process your order and to notify you of your order status. It will be shared with those persons necessary to process your order. For example, your financial information may be shared with the financial institution that issued your credit card.

We may also ask you for your personal information and/or information about your photography equipment and practices, in order for you to receive special offers or promotions, and to register you for contests or sweepstakes. We may use this information to make improvements on our site, offer new products, or customize your experience on the Bellamax Site. In any event, we will not share your personal information with third parties without giving you the opportunity to opt-out.

We may use aggregate non-personal information for statistical analysis of user behavior, product development, content improvement, and marketing promotional and advertising purposes. We may also make aggregate non-personal information available to third parties.

Wherever Bellamax asks you to provide personal information on the Bellamax Site, we make every effort to include a direct link to this Privacy Statement on that page.

Information We Collect Automatically

IP Address
We analyze Internet Protocol (IP) addresses in the aggregate for system administration purposes. We do not link IP addresses to your Bellamax User ID, with the following exception: when you place an order using our online checkout process we may record your computer's IP address along with your order to help us identify fraudulent credit card use. We may share this information with the financial institution that issued the credit card used to place an order, or with law enforcement authorities if we determine, or are notified, that the use of the credit card was fraudulent.

Affiliate ID
If you entered our site by clicking a link or banner ad on one of our affiliate web sites, we will store the ID of the affiliate site in our database along with your Bellamax User ID. We do this to ensure that the affiliate receives proper credit for any subsequent order you might place. We may also use this information in conjunction with your activities on our site to help us identify what offers and services may be of interest to you. Your personal information will not be shared with any affiliate without your express consent.

Information Sharing

Third Party Service Provider
We may share your personal information with those companies that assist us in providing our service to you. We may share your credit card information with a financial institution to effect your purchase of our products using your credit card. We may share personal information (not including credit card information) with third parties that assist us with the administration of our newsletters or contests or that help us understand the results of particular surveys we may perform. We may also engage third parties to assist us by tracking the number of visitors to the Bellamax Site that have "clicked-through" from specified promotions on third party web sites and those visitors' activities on the Bellamax Site. We may also choose to offer certain third party products through the Bellamax Site and may disclose certain portions of your personal information (not including credit card information) to allow those product producers to fulfill your product order.

Other Sites that Offer Bellamax Services
Bellamax may have various affiliates that allow Bellamax to offer its services through the affiliate's own web site, or a co-branded web site. The Bellamax Site may contain links to other affiliate web sites. To the extent you take advantage of Bellamax's services through any affiliate web sites, Bellamax's use of your information will be governed by the specific privacy policy provided on that affiliate web site. Please be sure to review the applicable policy if you use Bellamax's services through an affiliate site or co-branded site. Bellamax is not responsible for the privacy practices or the content of the affiliate or co-branded web sites.

Security: Keeping your personal and financial information secure is vitally important to us. We urge you not to disclose your personal information or password to anyone. The Bellamax Site has security measures in place to protect against the loss, misuse, or alteration of the information under our control. Financial information is transferred between client and Bellamax web server using a public/private key encryption method using a certificate authority. We have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Access to data is limited to authorized Bellamax staff members. Web security and security procedures are reviewed and updated to ensure data protection.

Please keep in mind that whenever you voluntarily disclose personal information online, that information may be collected and used by others. If you post personal information online in a place that is accessible to the public, you may receive unsolicited messages from other parties. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Bellamax cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. However, once we receive your transmission, we make our best effort to ensure its security on our systems. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any financial information. If you request a password reminder from Bellamax, it will be emailed in plain text to the email address you have provided to us. Please be careful and responsible whenever you send information online.

Opting-Out: You may opt-out of receiving newsletters and other communications from us, excluding email concerning your account. You can discontinue your receipt of such newsletters by sending an email with your request to service@bellamax.com.

Updates: If your contact information changes, please go to the "Account Setting" portion of the "Your Account" section or send an e-mail message requesting such updates to service@bellamax.com.